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Posted by on Oct 14, 2009 in Entrepreneurship, Media | 0 comments

It’s good to be the Sully…

It wasn’t until several months after the crash that he and his wife realized there might be money to be made from telling his story.
“We thought it was a once-in-a-lifetime opportunity that we had to take advantage of as soon as possible,” he said.
“Highest Duty” is the first in a $3 million-plus, two-book deal. In a separate deal with the Washington Speakers Bureau, Sullenberger reportedly gets $60,000 to $90,000 per talk.
Ride that wave, Sully.

It wasn’t until several months after the crash that he and his wife realized there might be money to be made from telling his story.

“We thought it was a once-in-a-lifetime opportunity that we had to take advantage of as soon as possible,” he said.

“Highest Duty” is the first in a $3 million-plus, two-book deal. In a separate deal with the Washington Speakers Bureau, Sullenberger reportedly gets $60,000 to $90,000 per talk.

Ride that wave, Sully.

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