Hollywood, Adam and Eve
Disney nabs ‘All About Adam’
Studio purchases Schoolcraft, Simons script
By MICHAEL FLEMING
Disney has made a preemptive six-figure purchase of “All About Adam,” a spec script by Alan Schoolcraft and Brent Simons. Scott Rudin will produce the project.Spec follows the biblical Adam as he trails Eve to modern-day Gotham after they have a lover’s quarrel. Adam discovers Satan was behind the breakup.
Deal marks the second significant spec sale for the writers; DreamWorks Animation previously snatched up “Mastermind.” That project has Ben Stiller attached to produce, with Cameron Hood and Kyle Jefferson to direct. They helmed the DreamWorks Animation 3-D short “First Flight.”
Another biblical theme with huge potential.
Bruce Almighty did huge numbers, and Evan Almighty will too. Although, the budget for Evan flew out of control due to a number of reasons, including weather and exotic animals, and the break-even point will be higher as a result. If you use the typical studio formula, movies have to earn back three times their budget to break even, assuming the P&A (prints and advertising) budgets follow the status quo. In other words, if they spend a ton of money advertising, as they normally do, they’ll have to gross half a billion bucks to break even.
While Hollywood thrives on secular material, the suits are learning that Christian-themed entertainment plays well outside of the greater Los Angles area. As long as they continue to treat it with dignity, the crowds will continue to spend, spend, spend.